VICTORIA PROBERT IS A CREATIVE DIRECTOR & STORYTELLER WHO MAKES BRANDS SOUND HUMAN.

Creative chaos?
I call that Tuesday.

As a Creative Director, I cut through noise with clarity. I read a room fast, spot what people are great at, and make sure they know it. Even when the pressure’s on and the brief is off, timelines shift, or stakeholders spiral, I keep the story straight and the team steady—so the work stays sharp and no one loses the plot.

Culture Isn’t Soft
—It’s GOOD Strategy.

I create spaces where people can think sharp, work with purpose, and keep it light. I stay lockstep with everyone on the org chart, because I’ve learned great ideas can come from anyone. A CEO’s insight. An intern’s “Wait, what if we…” moment. When roles are respected and voices are trusted, the work doesn’t just get better—it hits deeper. For the team, and the audience.

⭐️⭐️⭐️⭐️⭐️
THE TEA ON VP

  • "Just hire her already."

    “Oh my word, just hire her already. She’s a double whammy: you get her strategy AND writer brain every time. I can trust Victoria to solve big business problems. During her time with me, Victoria and the team were able to optimize limited stock footage and small budgets to create a branded manifesto video the whole company was very proud of. She also wrote endless testimonial scripts, web content, improved talk tracks for sales demos, and oversaw thought leadership for our executives. Like I said, just hire her.”

    - Sherri Chambers -
    CMO, Hearst Magazines

    Former Chief Brand Officer, Carrot Fertility
    Global Head of Brand Strategy, TikTok
    Chief Marketing Officer, JWT NYC

  • "Tori has an intuitive ability to find the right voice AND words for brands."

    “I could tell you about Tori’s intuitive ability to find the right voice and words for brands…or the skill and speed she brings to developing creative ideas and platforms…or the way she embraces challenges and turns them into opportunities—and all that would be true and valuable to be aware of—but what I most want you to know about Tori is the sense of joy and positivity she brings to every project and person that is fortunate enough to find themselves in her presence.”

    - Per Jacobson -
    Founding Partner, The Distillery Project

  • "Anyone would be lucky to work alongside her—or for her. "

    “Victoria is one of the best copywriters I've had the pleasure of collaborating with in my advertising career. Her creative acumen, drive to produce meaningful campaigns and messaging, leading with purpose, and work ethic can be seen in all of her executions. Our time together on the Unilever business challenged us as a strategist + creative partnership in ways I hope to have with all of my creative counterparts. Anyone would be lucky to work alongside her—or for her. She is a true star.”

    - Masha Murakhovsky -
    Senior Social & Creative Strategist, Dove

  • "I've been in the business for 30 years. I knew immediately that I was dealing with a professional."

    "It was 2020, peak COVID-19. and we’d never met in person. But Victoria’s positive energy came through as she managed all the time zones for clients and talent while keeping sessions moving quickly. I admired Victoria’s approach‚ because even though it was our first job working together- I was brought in late (as audio guys usually are), she made me feel like I had been part of this team and monster job since day one. If she didn’t know an answer, she’d track it down for me. She was supportive throughout. We made our deadline early (unheard of!), and the clients were very happy clients indeed. Victoria gave me an opportunity during a financially challenging time when nobody else did, and I will always be grateful for the work and relationship we have built together."

    - Chris Arbisi -
    CEO, Colpepper Audio, Bloomberg News

  • "Victoria PLAYED a critical role in growing our video program."

    “Victoria worked on several high-profile projects in her time with Carrot. She played a critical role in growing our video program— specifically, she developed compelling scripts for brand videos, as well as providing guidance in developing storylines from limited existing content for testimonial videos. Victoria was also a key player in building out our overall approach to owned thought leadership and sales demos. In all of her projects, Victoria is highly organized and communicative, making her a delight to work with.”

    - Riley Steinmetz -
    VP Marketing, Carrot Fertility

  • "talented, humble, and just plain good at what she does."

    “Cannot say enough great things about Tori! She is a joy to work for as a creative director. She's talented, humble, and just plain good at what she does. She offers amazing support throughout every project she touches and strives to please her clients while pushing the work. Tori comes highly recommended—full stop.”

    - AJ Halbrook -
    Senior Art Director, RAPP

  • "Victoria has a knack for getting into the mind of a brand and making it sound human."

    “Victoria was an instrumental part of our creative department and played a crucial role in a number of campaigns. She’s a talented copywriter and her love for language shines bright in everything she produces. She has a knack for getting into the mind of a brand and making it sound human. Not only is she an exceptional copywriter, she’s a lovely human who would make a great addition to any team.”

    - Ben Yabsley -
    Group Creative Director and Denstu Creative
    Creative Director, Condé Nast CNX